Vikas Nath: The Visionary Academic Leader Revolutionizing Business Education and Inspiring Sustainable Marketing Growth
An inspiring story of leadership, research excellence, and innovation in the world of management education
Introduction
Dr. Vikas Nath stands as one of India’s most respected academic leaders and marketing scholars. With more than two and a half decades of experience in teaching, research, and administration, he has carved an influential path in business education. As Director and Professor of Marketing at Gitarattan International Business School (GI-BS), New Delhi, Dr. Nath has redefined the standards of academic excellence, inspiring both students and educators across the nation.
Known for his forward-thinking vision and deep understanding of marketing dynamics, he has dedicated his career to building institutions that nurture creativity, discipline, and sustainability. His professional journey demonstrates the power of perseverance, research-driven learning, and innovation in shaping modern education.
Quick Bio of Dr. Vikas Nath
| Attribute | Details |
|---|---|
| Full Name | Dr. Vikas Nath |
| Date of Birth | 9 March 1973 |
| Age (as of 2025) | 52 years |
| Nationality | Indian |
| Occupation | Director and Professor of Marketing |
| Institution | Gitarattan International Business School, New Delhi |
| Education | B.Sc., MBA, Ph.D. |
| Experience | Over 26 years |
| Expertise | Marketing, Green Marketing, Consumer Behaviour, Brand Management |
| Current Role Started | February 2023 |
Educational Background and Academic Foundation
Dr. Vikas Nath possesses a strong educational foundation in business administration and marketing, complemented by a Ph.D. in management. His academic background combines both scientific and managerial disciplines, enabling him to analyze business challenges with analytical precision and strategic insight.
This combination of science and business education shaped his holistic understanding of markets and consumer behavior. Over the years, he has applied this knowledge to foster innovative teaching practices and encourage students to develop research-based, data-driven marketing approaches.
Early Career and Professional Growth
Dr. Nath began his journey in management education more than 26 years ago. Starting as a marketing educator, he steadily rose to positions of academic leadership through dedication, excellence, and a results-driven mindset. His early teaching years were marked by an emphasis on integrating practical business understanding with academic theory, a philosophy that still defines his work today.
Before taking charge at GI-BS, Dr. Nath served as Dean and Director at several reputed Indian universities, including Bharati Vidyapeeth University, NorthCap University, and SGT University. His leadership in these institutions strengthened their research cultures, improved academic outcomes, and expanded their collaborations with industry leaders. This experience laid the groundwork for his continued success as one of India’s most influential business-school directors.
Academic Leadership at Gitarattan International Business School
Director and Professor of Marketing
In February 2023, Dr. Vikas Nath assumed the role of Director and Professor of Marketing at GI-BS, New Delhi. As the head of the institution, he leads with a vision centered on academic innovation, research excellence, and global competitiveness. Under his leadership, GI-BS continues to strengthen its position as a top business school committed to quality education and ethical management practices.
Dr. Nath has implemented strategic initiatives that enhance student learning outcomes, faculty development, and accreditation standards. His role extends beyond administration — he actively mentors students, encourages interdisciplinary research, and ensures that education aligns with the ever-evolving business landscape.
Research and Publications
Dr. Vikas Nath is a prolific researcher and author whose scholarly work has significantly contributed to the fields of marketing, consumer behavior, and green marketing. His publications explore how sustainability and ethics influence modern marketing strategies and customer decisions.
He has authored and co-authored several books, research papers, and case studies that are widely used by management students and professionals. His research provides actionable insights into customer relationship management, services marketing, and branding in emerging markets. Through his academic contributions, Dr. Nath continues to bridge the gap between theory and practice in marketing education.
Professional Achievements and Institutional Impact
Building Excellence through Academic Governance
Dr. Nath’s leadership at GI-BS and other institutions has been transformative. He has been instrumental in strengthening quality assurance, accreditation processes, and institutional ranking initiatives such as NAAC, NIRF, and AICTE compliance. His strategic thinking has resulted in measurable improvements in academic infrastructure and performance indicators.
He also serves as Editor-in-Chief of Anusandhan, the GI-BS research journal, and as Member Secretary of the institution’s Advisory Council. These roles allow him to promote research-driven education and maintain rigorous academic standards that align with international benchmarks.
Expertise and Contributions
Areas of Specialization
Dr. Vikas Nath’s expertise lies in key domains such as marketing management, green marketing, brand strategy, and consumer research. His ability to integrate sustainability with marketing principles has earned him recognition in the academic community.
He is passionate about teaching future business leaders how to balance profitability with social and environmental responsibility. This approach reflects his belief that education should not only prepare students for success but also inspire them to create positive change in society.
Recent Activities and Developments
Between 2023 and 2025, Dr. Nath has continued to contribute to academic and professional forums through conferences, workshops, and faculty development programs. His recent research projects focus on green consumer behavior, sustainable marketing practices, and digital transformation in business education.
At GI-BS, he remains dedicated to strengthening student employability, encouraging entrepreneurial thinking, and expanding collaboration with international universities. His leadership combines innovation with structure, ensuring that education evolves with global standards.
Legacy and Influence
Dr. Vikas Nath’s legacy is defined by his unwavering commitment to excellence in management education. Over more than two decades, he has inspired countless students and educators through his research-driven philosophy and dynamic leadership style.
His contributions to marketing education, sustainability, and institutional growth have established him as one of India’s most respected academic leaders. Through his vision, GI-BS continues to produce skilled graduates ready to lead in competitive global markets.
Conclusion
Dr. Vikas Nath represents the perfect blend of scholarship, leadership, and innovation. His journey from marketing educator to institutional director reflects the dedication and intellectual discipline needed to transform business education. With a career grounded in ethics and sustainability, he continues to shape India’s future business professionals through guidance, mentorship, and cutting-edge research.
As an influential marketing expert and education visionary, Dr. Nath’s impact extends beyond classrooms—into the world of policy, leadership, and corporate collaboration. His story stands as a testament to how academic passion and integrity can build not only institutions but also generations of responsible leaders.
Frequently Asked Questions (FAQ)
Q1. Who is Dr. Vikas Nath?
Dr. Vikas Nath is an Indian academic and Director of Gitarattan International Business School, New Delhi. He specializes in marketing, consumer behavior, and sustainable business practices.
Q2. What are his key research areas?
His main research interests include green marketing, consumer behavior, brand management, and sustainability in marketing.
Q3. What qualifications does Dr. Vikas Nath hold?
He holds degrees in Science, Business Administration, and a Ph.D. in Management.
Q4. What is his current role?
He serves as Director and Professor of Marketing at GI-BS, where he oversees academics, research, and institutional development.
Q5. What is Dr. Vikas Nath’s contribution to education?
He has advanced management education in India through research, institutional leadership, and advocacy for sustainable and ethical business practices.
